The Brief
To support the launch of a new grooming and wellness space in Mayfair, NorthSouth were commissioned to create a series of vibrant reels and original digital material as part of a social media campaign across Instagram, TikTok and Facebook. After sourcing models and pulling a team together, we worked around the brilliant barbering team to create a polished and compelling final output for Avanzato.
Along with directing and commissioning the right team, NorthSouth worked creatively on the storyboarding, photography, art direction and creative from the beginning to the end of the process.
